Assignment:
Integrated Marketing for Entrepreneurs
These word documents requirements are 1,000-1500 words, APA format- DBL spaced, Intext citations and references, times new roman
Individual Project
Individual ProjectUnit: The Basic Marketing Plan
Assignment objectives - Demonstrate understanding of the use of a broad set of digital communication tools.
Determine the use of available tools for integrated marketing on the internet.
Assess which tools should be the most effective for promoting their specific new business ventures.
Assignment details- For this assignment, you will create a marketing mix document with the following 5 sections- Product: This section includes features, options, brand name, packaging, and service characteristics.
Price: This section includes a pricing schedule, discounts, relative pricing, payment terms, and credit.
Place: This section includes location, channels, in-store, on-shelf locations, on-site locations, and market coverage.
Promotion: This section includes promoting, public relations (PR), and selling.
People, participation, or philanthropy: This section includes information of your choosing.
Please submit your assignment