You are an entrepreneur who is planning to launch a new hotel. How will you compete? What strategy will you pursue? Choose one of the four generic (competitive) strategies-cost leadership, differentiation, focused cost leadership, and focused differentiation-and answer the following questions:
- Which strategy did you choose?
- Who is your target market?
- Describe the key features of your hotel and your strategy. Where is it located?
- What capabilities (skills) or resources do you need to successfully implement your hotel's strategy.