Which statement best describes the 'offering' of an Apple iphone.
A bundle of features and benefits along with the reputation of Apple products, the warranty and ancillary support
A cell phone that costs more than competing offerings because consumers perceive that the iPhone offers more features than any other cell phone and is worth the price, and the Apple brand is known and respected.
A state of the art mobile phone device that needs to be attached to a cell service provide for worldwide phone connectivity
A means to connect with anyone, any where, any time