What is the value of an organization having a customer-focused value proposition?
A value proposition helps customers quickly identify the benefits of a product or service offering, and can distinguish those features and benefits from competing offers.
A value proposition spells out the price of a product or service offering in terms the customer can understand and therefore make a decision. The customer does not need to search for the price.
A value proposition is the tagline or jingles used by marketers in all of their marketing communications that customers can easily remember.
A good value proposition will ensure that the organization achieves a profit or other goals.