1. How can marketers increase the chances that consumers will have a connection to, and respond to, an ad?
A. Offer interpretation
B. Incorporate gamification
C. Conduct observational learning
D. Base the ad on personal needs and goals
E. Eliminate demographic cues
2. Which situational influence determines whether a shopper will react positively or negatively to a store or shopping experience?
A. Physical environment
B. Social class
C. Values
D. Culture
E. Time