1. What type of purchase decision is often based on a response to cues in the environment rather than the perceived consequences of the purchase?
A. ?Low-involvement
B. Problem recognition
C. Determinant attribute
D. ?High-involvement
E. Consideration set
2. Which of the following is the theory that learning occurs based on past experiences and connections formed?
A. Observational learning
B. Hierarchy of needs
C. ?Top-of-mind awareness
D. Psychographics
E. Behavior learning