Homework: Business Information System Essay
Using a CRM platform of your choice from the previous activity (which is Hubspot) , in addition to two additional CRM platforms, complete the following homework:
You are the Chief Technology Officer at Atlanta-Hartsfield International Airport. As a large hub and busy airport, your goal is to increase spending within the airport to create a shopping mall-like experience. To do this you need the following:
1) A CRM platform to manage the customer experience.
2) A mobile app collects data on consumer behavior and generates push notifications based on geolocation within the airport (e.g., terminal location).
3) A loyalty program, managed through the app, where rewards points are earned when purchases are made at the airport.
4) The ability to spend rewards points as cash within the airport or on selected products from within the app.
Review three CRM platforms that could possibly meet the above needs. Based on this review, write a 4 to 5 pages paper (not including title or reference pages) detailing how this system would work if applied. Consider the following questions:
1) Which platform would you choose and why? Why did you NOT choose other platforms?
2) How would this loyalty program generate additional business for the airport?
3) What would you do with geolocation information, sales information, and what real-time analytics could be used to push notifications to airport users to influence their future behavior?
4) What other CRM systems would you need to bridge into this system (e.g., other airlines, fast food chains, etc.)?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.