Problem
Case Study: Data Business Information System
Read the following article and case study titled, "The Case of the Misconnecting Passengers."
After reviewing the case study regarding Air London and the Case of the Misconnecting Passengers , answer the following questions in a 1 to 2 pages case study review:
a) What business questions needed to be considered when determining what data to analyze in this case?
b) What factors within these data were included to decide who should be booked on the airline? Explain how the passengers booked their flights and why this might impact the decision.
c) How did the dashboard assist with making the decision of which passengers to book?
d) Compare this case study with other similar cases you can find online. What are some of the ways in which airlines use analytics to leverage data to improve revenue and reduce operations costs?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.