1. Which one of the following is NOT a variable in the macro environment?
a. the technological environment
b. the economic environment
c. the social environment
d. the competitive environment
2. Airlines know that if there is a global shortage of fuel, their ticket prices have to increase to accommodate the higher price they will pay for the fuel. Which characteristic of the business environment is discussed here?
a. interrelatedness
b. instability
c. uncertainty
d. complexity
3. The main performance objectives an airline will plan for are safety, economy and customer satisfaction. These objectives will form part of the ------------------------ environment.
a. macro
b. financial
c. market
d. micro