1. Which of the following steps of the screening process for potential markets involves the evaluation of fiscal and monetary policies of a nation?
a. identification of basic appeal of a market
b. measurement of market or site potential
c. assessment of the national business environment
d. selection of the market or site
2. Which of the following is true of counterfeit goods?
a. Developed nations normally have the most active counterfeiting markets.
b. Counterfeiting is more common among less visible local brands than global brands.
c. Most counterfeit products are imitations of products that normally enjoy legal protection.
d. Engineered industrial components and medicines are among the few categories of products that cannot be counterfeited.