Question 1
Book publishers earn more revenue from the sale of used copies of their books than from the sale of new copies of their books.
A. true
B. false
Question 2
The practice of payola in the sound-recording and radio industries ended when a 1959 federal investigation made payola illegal in the U.S.
A. true
B. false
Question 3
Which of the following would represent a variable cost for a book publisher?
A. the cost of promoting a new book
B. a royalty payment
C. payment for acquisition rights
D. an advance
Question 4
By the middle of the 1970s, Hollywood executives had embraced the idea of _____ made with the hope of achieving widespread popularity and generating enormous revenues.
A. movies with sound
B. blockbuster movies
C. movies in color
D. vertically integrated movies
Question 5
A "subscription business model" accurately describes which of the following distribution platforms for audio programming in 2017?
A. Sirius XM satellite radio transmissions
B. analogue radio transmissions on AM
C. analogue radio transmissions on FM
D. digital radio transmissions on AM and FM
Question 6
Daily television viewing in the U.S. peaks around _____; the viewing audience is largest during _____.
A. 7 a.m., winter months
B. 7 a.m., July and August
C. 9 p.m., winter months
D. 9 p.m., July and August
Question 7
In 2017, the Federal Communications Commission (FCC) grants licenses to full-power terrestrial television stations for operation as either _____.
A. above the line or below the line
B. analogue or digital
C. commercial or noncommercial
D. network or syndication
Question 8
_____ is the term preferred by the recording industry to describe intellectual property illegally obtained and unpaid for.
A. Fixed media
B. Piracy
C. Lack of product continuity
D. Payola
Question 9
A _____ describes any book intended for general readership.
A. elhi textbook
B. college textbook
C. professional book
D. trade book
Question 10
The number of recording companies in the U.S. peaked at around 2,000 just prior to the start of file swapping in 1999.
A. true
B. false
Question 11
Tom's favorite source of TV programming enters his household via subscription to a commercial-free channel that provides theatrical movies and original programming. Which of the following best describes this category of Tom's favorite TV programming?
A. pay service (e.g., Showtime)
B. special cable network (e.g., USA Network)
C. superstation (e.g., WGN)
D. local origination (e.g., public access)
Question 12
For about 80 years, the licensees of _____ that broadcast recorded music have paid royalties to songwriters, publishers, and composers, but not to performers.
A. satellite radio stations
B. terrestrial radio stations
C. Internet radio stations
D. Internet, terrestrial, and satellite radio stations
Question 13
Which of the following strategies is favored by James Cameron for motion picture producers who wish to minimize the risks associated with making movies for audiences comprised mostly of young consumers?
A. focusing on presold stories
B. having, at minimum, 30% of a movie's running time devoted to computer-generated animation
C. requiring exhibitors to show all newly released movies for a minimum of three weeks
D. broadcasting a newly released movie on basic cable TV before starting DVD sales and rentals of that same movie
Question 14
Which of the following statements accurately describes the meaning of an "advance" in the book-publishing industry?
A. An advance is a payment of anticipated future royalties made by a publisher to an author.
B. To advance means the author's book has earned out.
C. To advance means the author's book has been remaindered.
D. An advance is a payment made by an author to a publisher for the purpose of promoting and marketing a book.
Question 15
Artistic merit is always the main focus of Hollywood moviemaking.
A. true
B. false
Question 16
Compared with the programming on broadcast TV channels, the programming on "cable-only" channels appeals to narrower (smaller) audience segments.
A. true
B. false
Question 17
According to our textbook, being featured on a Wal-Mart endcap display, and being the free single of the week on iTunes, are two of the "Top 10" _____.
A. predictions made by recording pioneer Emile Berliner
B. ways of promoting an album or single
C. ways Berry Gordy, Jr. used to build Motown Records
D. techniques used to diminish morbidity in rock 'n' roll
Question 18
Since the mid 1990s, the overall amount of time Americans spend listening to radio has _____.
A. trended upward, but only for teenaged listeners
B. trended upward for listeners in all demographic groups
C. trended downward for listeners in all demographic groups
D. trended downward, but only for teenaged listeners
Question 19
In 2017, roughly _____ of U.S. households receive television programming free of charge directly from terrestrial stations via set-top or roof-top antennas; that percentage is _____.
A. 15%, decreasing
B. 85%, decreasing
C. 15%, increasing
D. 85%, increasing
Question 20
In a "360 deal," a record label makes a cash payment to a recording artist in exchange for a percentage of revenues generated by that artist, including _____.
A. record sales
B. concert tickets, merchandise (e.g., T-shirts), and record sales
C. concert tickets
D. merchandise (e.g., T-shirts)
Question 21
Which of the following media industries employs the fewest number of persons?
A. magazine publishing
B. sound recording
C. radio broadcasting
D. book publishing
Question 22
According to out text, the words "nut" and "air" enter into the calculations of money paid by motion-picture _____ to motion-picture_____.
A. promoters, producers
B. producers, promoters
C. distributors, exhibitors
D. exhibitors, distributors
Question 23
A _____, as described in our text, is a financial arrangement in which a motion picture distributor agrees to pay a motion-picture producer for the cost of a finished movie at a later date, and for a set price.
A. joint venture
B. limited partnership
C. sliding scale
D. pickup
Question 24
_____ went from being the biggest user of the U.S. Postal Service, to the biggest source of Internet broadband traffic.
A. Blockbuster
B. Netflix
C. Red Box
D. Movie Gallery
Question 25
The Federal Communications Commission (FCC) currently permits a given individual or company to operate an unlimited number of terrestrial TV stations simultaneously, provided that _____.
A. the combined coverage of co-licensed stations does not exceed 39% of the U.S. population
B. individuals or companies with 10 or more co-licensed stations devote 25% of on-air time to TV shows produced prior to 1987
C. no more than eight co-licensed stations are located in any single market
D. all co-licensed stations broadcast high-definition programming exclusively
Question 26
According to our textbook, due to format homogenization, terrestrial radio stations sound pretty much the same, no matter where you are in the U.S.
A. true
B. false
Question 27
The year 2016 was the first time streaming overtook sales as the dominant recording-industry model.
A. true
B. false
Question 28
Photos and video of weather-related events are examples of the type of user-generated content often aired on local TV stations.
A. true
B. false
Question 29
Which of the following accurately describes the U.S. television industry in 2017?
A. Popular TV shows with good ratings are spun off or cancelled when their above-the-line costs become so expensive that they are no longer profitable to produce.
B. Nielsen divides the nation's households with TV sets into 50 mutually exclusive, geographically defined markets, each representing one state (e.g., the Indiana market).
C. The audience for noncommercial public TV stations is steadily increasing.
D. The majority of the TV audience views in small groups, usually with family members.
Question 30
Which of the following media industries is the largest when measured by the total number of individual media vehicles within that industry?
A. sound recording
B. daily community newspaper
C. book publishing
D. terrestrial radio broadcasting
Question 31
_____ provide the CD shelving and display services in variety stores and large department stores.
A. Nickelodeons
B. One stops
C. Rack jobbers
D. Artists and repertories
Question 32
Frequent moviegoers tend to be _____.
A. young, single, middle-class, and urban
B. young
C. young and single
D. young, single, and middle class
Question 33
The U.S. Federal Communications Commission (FCC) issues licenses to operate _____.
A. terrestrial radio stations
B. sound recording studios
C. book publishing firms
D. book publishing firms, sound recording studios, and terrestrial radio stations
Question 34
Which of the following is a general characteristic of books and the book-publishing industry?
A. a media industry characterized by unpredictable revenues due to absence of product continuity
B. the most physically durable of the print media
C. the oldest medium of mass communication
D. A, B, and C, are general characteristics of book publishing.
Question 35
Terrestrial TV stations and broadcast networks are no longer important to advertisers in 2017 because their programming and commercials are seen in virtually all U.S. households via third-party TV distribution platforms.
A. true
B. false
Question 36
When did the cable TV industry as we know it in 2017 take shape?
A. between 1965 and 1980 when the FCC promoted the growth of the cable television industry
B. after 1997, when the FCC announced the 10-year conversion from analogue to digital terrestrial television
C. between 1948 and 1964, when entrepreneurs used broadband cable to connect valley households to hilltop antennas
D. after FCC policy was changed in the 1980s to allow urban areas to be wired for broadband cable
Question 37
The number of U.S. households subscribed to cable TV peaked around the year _____.
A. 1987
B. 2000
C. 2017
D. 1970
Question 38
In 1997, the Federal Communications Commission (FCC) mandated the digital conversion of _____, but permitted voluntary transmission of digital signals on _____.
A. all full-power terrestrial TV stations, all AM and FM terrestrial radio stations
B. all AM and FM terrestrial radio stations, all full-power terrestrial TV stations
C. all commercial terrestrial TV stations and all commercial AM and FM terrestrial radio stations, all noncommercial AM and FM terrestrial radio stations
D. all full-power terrestrial commercial TV stations, all full-power noncommercial terrestrial TV stations
Question 39
Internet video can refer to _____.
A. original video produced by amateurs
B. professionally produced original video
C. professionally produced repurposed video
D. A, B, and C accurately refer to Internet video
Question 40
Which of the following statements accurately describes the book-publishing industry in 2017?
A. E-books cannot be borrowed from libraries.
B. The owner of a legally purchased copy of an ink-on-paper book can always legally sell her copy, or legally give it to somebody else.
C. The owner of a legally purchased copy of an e-book file can always legally sell his copy, or legally give it to somebody else.
D. Statements A, B, and C above accurately describe the book-publishing industry today.