1. The balanced scorecard, developed by Kaplan and Norton, helps to integrate ______.
a. financial analysis and the reputation of a firm
b. intangible resources and operational measures
c. financial analysis and stakeholder perspectives
d. short-term perspectives and strategic positioning
2. Which of the following lists consists of support activities?
a. human resource management, technology development, customer service, and procurement
b. human resource management, customer service, marketing and sales, and operations
c. customer service, information systems, technology development, and procurement
d. human resource management, technology development, procurement, and firm infrastructure