1._____ is a kind of competitive situation where at least some consumers see the marketing mixes being offered by firms as different.
a. Monopoly
b. Monopolistic competition
c, Pure competition
d. Oligopoly
2. Which of the following is not an element of the external market environment?
a. Technological environment
b. Direct environment
c. Economic environment
d. Cultural and social environment
e. Political and legal environment
3. Segmenting international markets is especially difficult for managers for all the following reasons except:
a. nations have their own unique cultures.
b. nations have their own customs, beliefs, and languages.
c. vital research data to help managers narrow down segments is often largely unavailable.
d. marketers are unable to segment by country or region.
e. nations have their own income distribution patterns.