1. Which of the following is a competitive for challenging the publishing industry?
A. Customers bargaining power
B. Positioning and rivalry among copetitors
C. Suppliers' bargaining power
D. Subsititue products of services
E. low cost of entry
2. Which of the following restricts the information that the U.S federal Government can collect about an individual and regulates what it can do with the information?
A. The Gramm-Leach-Billey Act
B. COPPA
C. The Freedom of Information ACt
D. HIPPA
E. The Privacy Act
3. The Internet increases the bargaining power of customers by:
A. enabling the development of new services.
B. lowering transaction costs.
C. making more products available
D. creating new opportunities for building loyal customer bases.
E. making information available to everyone.
4. From your reading of the LG Electronics case study, the company inpemented JDA software solutions to solve what problem?
A. Lack of coordination among production facilities
B. Poor supplu chain visiblity for management
C. In efficient Logistics
D. Lack of brand recoginition
E. Shoddy record-keeping
5. Select two of the following departments and explain marketing's role in coordinating their distinct functions:
Distribution
Customer Service
Sales
Operations or Manufacturing