1. Which of the following factors favors a push strategy?
A) Consumer goods B) Long distribution channels C) Complex new products D) High inflation rate E) Sufficient print or electronic media available.
2. In terms of the communication strategy of a company, which of the following factors favors a pull strategy?
A) Long distribution channels B) Industrial products C) Few print or electronic media available D) Low degree of consumer sophistication E) Complex new products
3. It increases the costs of value creation.
A) It increase the costs of value creation B) One large effort to develop a campaign often produces worse results than 40 or 50 smaller efforts. C) Global campaigns tend to confuse consumers in terms of the image of the brand. D) The scarcity of local creative talent make standardized advertising difficult to execute. E) Advertising regulations may block implementation of standardized advertising.
4. _____ Refers to the use of price as a competitive weapon to drive weaker competitors out of a national market.
A) Price skimming B) Price Discrimination C) Predatory pricing D) Multipoint pricing E) Bundling
5. ____ refers to the fact that a firms pricing strategy in one market may have an impact on its rivals pricing strategy in another market.
A) Price skimming B) Multipoint pricing C) Predatory pricing D)Price discrimination E) Bundling