1. Regarding supplier performance measurement, the availability of a material within a quoted lead- time comes under _______ measures.
A. quality
B. cost/price
C. service
D. delivery
2. Buying or selling an expensive antique car via electronic auction generally occurs between
A. one seller and many buyers.
B. one buyer and many sellers.
C. one buyer and one seller.
D. many buyers and many sellers.
3. Which of the following customers generally switch companies easily?
A. Major
B. Loyal
C. Average
D. Below-average
4. Regarding product mix, credit terms are a part of
A. promotion.
B. product.
C. place.
D. price.
5. Which of the following marketing budgets is based on previous years' data and experience levels?
A. Percent-of-sales
B. Top-down
C. Customer-mix
D. Bottom-up
6. Brand equity is an unofficial
A. trademark.
B. asset.
C. opportunity.
D. luck.
7. Managing the supply base means managing
A. quality and quantity only.
B. prices only.
C. quality, delivery, service, and price.
D. delivery and service only.
8. Which of the following represents the costs for warehouse storage and handling of finished goods inventory?
A. Stock-out
B. Carrying
C. Ordering
D. Quality
9. Sales contracts need to be in line with
A. intellectual property laws.
B. securities laws.
C. the Uniform Commercial Code.
D. global business laws.
10. Which of the following types of inventory is on the way to purchase points where customers can buy the inventory?
A. Raw materials
B. In-transit
C. Finished goods
D. Work-in-process
11. Every unit sold, the firm wants 20% to represent profit. Applying the standard markup approach, what should the selling price be?
A. $2.38
B. $1.65
C. $1.58
D. $2.90