1. Mi Ola swimwear may occasionally make changes to their corporate or business-unit strategies. Identify the item below that would indicate a change to the corporate strategy.
A. Offering a line of surf boards
B. Changing the fabric used on swim bottoms
C. Discontinuing a certain color of swimsuit
D. Selling the swimsuits in a major department store
2. Conducting a SWOT analysis is helpful for determining a company’s capabilities and resources relative to the industry. If Helena Fogarty were to conduct a SWOT analysis for Mi Ola and discover that the National Scholastic Surfing Association (NSSA) was looking for an official swimwear sponsor, she would put that under which category of a SWOT analysis?
A. Threat
B. Weakness
C. Opportunity
D. Strength
3. When Helena Fogarty is discussing the importance of creating a look book and the time frame in which that needs to be completed, which component of the marketing plan is she referring to?
A. Performance Evaluation
B. Marketing Implementation
C. SWOT Analysis