1. Keith, a clothing store owner that targets back to school clothes for typical families, understands that they have a limited budget for clothing. He offers special bundled pricing, discounts on 2nd and 3rd items, and other special offers to increase each sale he makes. Which of the following best describes what Keith is trying to increase using these tactics?
Share of customer wallet
Social responsibility
Shared value
Average gross margin
Repeat customers
2. Laura is launching her new company, Laura’s Luxury Lunches, the absolute best boxed lunches on the planet. Which of the activities below will she NOT include in her strategic analysis?
SWOT
Breakeven analysis
Sales prospecting
Business portfolio analysis
Competitive analysis