Discussion Post: Healthcare Management Course
• Pick a brand and discuss the 7 brand elements and how it does against each. (7 brand elements: memorable, meaningful, likable, differentiated, transferable, adaptable, and protectable)
• Which of the brand elements do you feel is most important?
• What brand could you not live without? (strong brand relationship) - Why?
• Which brand do you have a casual brand relationship with - why?
• What elements do you think have made Coke so successful through the years?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.