Problem
Read the open access Bitter (2016) article Consequences of customer engagement behavior: when negative Facebook posts have positive effects. Briefly address the topics below in a 500-word written assignment. Cite other journal references available in the Reference Article module, or in the PBSC library databases, where appropriate.
Section 1: Use a Level 1 heading: Impact of Social Media Communication on Customer Relations. Discuss how two-way communication on social media channels impacts businesses both positively and negatively. Provide any personal examples from your experience.
Section 2: Use a Level 1 heading: Building relationships through positive communication. Based on Bitter's analysis, demonstrate your skill at building relationships for all customers of an organization. Accomplish this by proposing a strategy that you, an entrepreneur for a new startup, would employ to communicate with customers who post negative comments that harm your business. Explain how your communication efforts would re-engage these customers and encourage their loyalty. Discuss the strengths, weaknesses, and challenges in implementing this effort.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.