Assignment task: Yacht Depot has been struggling to meet company goals over the past five years. It seems that customers just aren't appreciating luxury recreation they way they used to. In an attempt to increase profits, the company went through a rebranding process to appeal to middle-class consumers rather than solely appealing to the wealthy. The company would like to gather data about the effectiveness of its rebranding efforts. Which method of gathering data would be most effective, and why?
A. Hold a town hall meeting where local employees and customers can voice their opinions, because stakeholders appreciate a chance to make their voice heard.
B. Conduct focus groups with consumers of different income levels to ascertain their perception of the brand, because it provides insight on the goals and target audience of the change.
C Send out an employee satisfaction survey and enter everyone who completes it into a drawing for a prize, because incentives increase motivation to provide feedback.
D. Analyze the current state of the economy and determine what economic factors contributed to the success of the company, because the changes in the company may not be to blame.