Problem: Outdoor Score is best known for its line of easy-to-assemble camping tents, along with other camping and outdoor equipment. The company has recently made changes in the design of the tents that make them more waterproof and ultimately easier to assemble. Company sales associates routinely demonstrate how to set up the company's tents, so they are now given a new set of instructions for tent assembly and a new set of product specifications to memorize. The sales associates are not excited about having to learn how to explain the change in the company's staple line of products. How could the company increase employee engagement?
A. Allow employees to continue demonstrating and explaining the benefits of the old tents in order to decrease resistance.
B. Threaten to fire any employees who refuse to learn how to set up the new tents in order to emphasize the importance of adapting to change.
C. Have employees try out the new tents on their own camping trips and create videos of themselves explaining the benefits of the improved design as a buy-in activity.
D. Hold regional employee conferences to promote the company's recent success in the past few years in order to promote employee loyalty to the company.