Which integrated marketing communications tool
Problem
When Winston's show went on a break he kept watching the television and it started showing scenes of Game of Thrones. Then a deep voice said "Season Premier January 25th". This is an example of which integrated marketing communications tool?
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Then a deep voice said Season Premier January 25th. This is an example of which integrated marketing communications tool?
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What is the objective of this campaign/story? Do you think the content format matches with the objectives? Why or Why not?
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