Assignment
Part 1
1. Why would a celebrity want to be careful about endorsing brands that might be controversial? In other words what happens when a celebrity you like endorses a product that you do not like?
2. Review the methods for Budgeting for Marketing Communications. Which is closest to the way the marketing budget is allocated at your organization?
3. Which of the IMC Mix variables are most important for your business? Pick three that are particularly important for your firm and describe how they are utilized.
Part 2
1. One of the top rated Super Bow ads this year was this one for the Amazon Alexa. https://www.cbsnews.com/news/super-bowl-2019- top-commercials-ad-meter-usa-today/
What appears to be the advertising objective (e.g. type of advertising - informative, persuasive, Etc.) for this ad? While the ad was amusing, do you think it was effective in accomplishing its objective?
2. How does Marketing Public Relations differ from plain old Public Relations?
Part 3
1. What forms of Digital marketing discussed in this chapter does your firm utilize?
2. Describe an opportunity for generating viral marketing at your organization.
Part 4
1. Why is the use of direct marketing increasing faster than overall sales growth? (Meaning that it is likely becoming a larger part of the overall promotional budget spend).
2. In looking to hire a new salespersons what individual variables or experiences are most predictive of success in the sales role?
Part 5
Video Question from the Integrated marketing Communication Lecture
1. Which IMC Modes are most important to your organization?
2. Briefly describe how your organization makes use of these communication mix approaches.
Part 6
Video questions from the How advertising works lecture
1. Analyze the type of advertising that would be most appropriate for your firm to promote its key offerings.
2. Describe an ad that you feel would effective in achieving an important organizational objective.
Part 7
Video Question from the Direct Marketing Lecture
1. Describe how your firm utilizes direct marketing.
2. If they do not, describe some ways they could take advantage of Direct Marketing to accomplish their marketing goals.
Part 8
Distribution Tactics: Review the firm's (SOUTHWEST) distribution strategy and tactics. The following provides some issues you might consider addressing:
What type of channel structure does the firm use to distribute its products?
What measures does the firm take to ensure channel cooperation and support?
Does the firm appear to have an effective channel structure given the buying demands of the customers?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.