Questions:
1 Product launches include many tasks and often take longer than expected. Tcoordinate effectively, a planning technique such as ______ can be used.
2 Which of the following steps will help service firms increase their quality control?
3 Poga International, a multinational beverage corporation, identifies that one of its competitors is launching an apple flavored drink. The company decides tlaunch an apple flavor brand along with its competitor. What timing strategy is used here?
4 Product-line analysis provides information for twkey decision areas: product-line length and ________.
5 ________ is the ability of a company tprepare on a large-scale basis individually designed products, services, programs, and communications.
6 When the physical product cannot be easily differentiated, the key tcompetitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
7 It was sunny when Jenny went tclass, but by the time class was over it was raining heavily, sJenny stopped by the student store tbuy an umbrella before she walked back ther dorm. In this case, the umbrella is an example of a(n) ________.
8 Using the ________ level of the product hierarchy tmarket its soups, Campbell Soups feature the company name first, then the soup variety on their packaging.
9 Campbell Soups is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.
10 Which of the following is the level at which the product's primary characteristics operate?
11 Most new-product activities are devoted to
12 A dance school in the Bronx teaches professional hip-hop and salsa. It is experiencing an increase in student admissions, which is leading tsubstantial improvement in profits. The school is going through the ________ phase of its life cycle.
13 Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
14 Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.
15 Which of the following is the best example of a new-to-the-world product?
16 The five product levels constitute a ________. At each level more customer value is added.
17 Services high in ________ are those services that have characteristics the buyer normally finds hard tevaluate even after consumption.
18 Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes tcover his or her feet and allow him or her twalk unobstructed. This is an example of what level in the consumer-value hierarchy?
19 Some firms might delay the launch of their products until after the competitor has borne the cost of educating the market. Such an entry is called ________ entry.
20 One of the ways tchange the course of a brand is tmodify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product's performance, versatility, safety, or convenience.
21 Which of the following is most closely related with the organic growth of an organization?