Multiple choice questions:
1 Companies are pursuing which objective when they start with prices high and slowly drop them over time?
o Market pricing
o Focusing on market share
o Market skimming
o Market tactics
2 Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?
o Side pull strategy
o Downward strategy
o Push strategy
o Pull strategy
3 What type of distribution places the goods or services in as many outlets as possible?
4 Which type of distribution relies on some intermediaries willing to carry a particular product?
o Selective distribution
o Marketing distribution
o Strategic distribution
o Planned distribution
5 Which companies have launched a website without any previous existence as a firm?
o Brick-and-click
o Customer-centered companies
o Pure-click companies
o Employee-centered companies
6 When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces
o lowest current profit
o break-even current profit
o negative current profit
o maximum current profit
7 What is an ultimate form of foreign involvement?
o Direct investment
o Foreign investment
o Foreign trade
o Direct ownership
8 Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?
o Horizontal marketing system
o Strategic marketing system
o Vertical marketing system
o Conventional marketing system
9 When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called
o price adaptation
o buyback arrangement
o free trade agreements
o trade agreements
10 What takes place when dealers purchase some or all of a product line?
o Part-line forcing
o Half-line forcing
o Forcing by brand
o Full-line forcing
11 What type of system does a firm employ to decide about the most critical decisions management faces?
o Pulling system
o Pushing system
o Advertising strategic system
o Marketing channel system
12 What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?
o Vertical marketing system
o Conventional marketing system
o Horizontal marketing system
o Rectangular marketing system
13 What is a simple way to engage in international marketing?
o Communications
o Travel abroad
o Cultural attainment
o Licensing
14 What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?
o Market skimming
o Target pricing
o Sensitive pricing
o Market-penetration pricing
15 Which strategy uses the manufacturer's advertising, promotion, and other forms of communication to persuade consumers?
o Pull strategy
o Push strategy
o Upward strategy
o Downward strategy
16 What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?
o Vertical marketing system
o Horizontal marketing system
o Rectangular marketing system
o Triangular marketing system
17 What form describes a buyer and seller directly exchanging goods with no money and no third party involved?
o Sale
o Offset
o Barter
o Auction
18 What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?
o Offset
o Barter
o Compensation deal
o Free trade
19 Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?
o Promising agreements
o Marketing agreements
o Loosening agreements
o Tying agreements
20 What mode of entry is it when local and foreign investors share ownership and control?
o Sole proprietor
o Joint venture
o Foreign investment
o Direct investment
21 When the number of intermediaries are severely limited, this means an
o inclusive distribution
o strategic distribution
o exclusive distribution
o marketing distribution