Questions:
Question 1
Which of the following organizational designs would utilize a cross-classification approach that emphasizes two different factors, such as products and marketing functions?
Question 2
Which of the following is true of conventional approaches to organizing?
Question 3
Which of the following conditions suggests a market-oriented organizational design?
Question 4
Which of the following marketing organizational forms is highly effective for tasks requiring little specialized investment, are nonroutine, and difficult to assess?
Question 5
Which of the following is the first stage in aligning the organization with the market?
Question 6
Which of the following marketing organizational forms have the following performance characteristics: most efficient form; highly effective for appropriate tasks; less adaptive?
Question 7
Which of the following is an appropriate usage context for a transactional marketing organizational form?
Question 8
Which of the following does the management of knowledge workers emphasize on?
Question 9
_____ organizational design assigns departments, groups, or individuals, responsibility for specific activities, such as advertising and sales promotion, pricing, sales, marketing research, and marketing planning and services.
Question 10
Which of the following is the final stage of organizational evolution?
Question 11
_____ are influential individuals who move across network clusters and carry ideas from one corporate silo to another and thereby generate new ideas.
Question 12
Which of the following does the management of knowledge workers emphasize less on?
Question 13
Which of the following processes' function is to create value for the organization?
Question 14
The _____ of marketing activities across multiple functions is more common in market-oriented businesses serving business customers, and operating in uncertain markets with uncertain technologies.
Question 15
Which of the following processes' function is to deliver value for the organization?