1. What are the two trends in the range of accommodation to customers' needs?
a) Extraction and delivery
b) Standardization and flexibility
c) Customization and standardization
d) Experience and flexibility
2. Which of the following is NOT a mass customization strategy?
a) Adaptive customizers
b) Transparent customizers
c) Cosmetic customizers
d) Flexible customizers
3. Which of the following is NOT an advantage of rapid response?
a) First-mover advantage
b) Elimination of overhead
c) Improved morale and communication
d) Sharper focus on the customer
4. Which business strategy waits for the product to become fairly standardized and is demanded in large volumes?
a) First-to-market
b) Cost minimization or late-to-market
c) Second-to-market
d) Market Segmentation
5. Operations management is applicable
a. mostly to the service sector
b. to services exclusively
c. mostly to the manufacturing sector
d. to all firms, whether manufacturing and service
e. to the manufacturing sector exclusively
6. Which of the following are the primary functions of all organizations?
a. operations, marketing, and human resources
b. marketing, human resources, and finance/accounting
c. sales, quality control, and operations
d. marketing, operations, and finance/accounting
e. research and development, finance/accounting, and purchasing
7. Budgeting, paying the bills, and collection of funds are activities associated with the
a. management function
b. control function
c. finance/accounting function
d. production/operations function
e. staffing function
8. Which of the following would not be an operations function in a fast-food restaurant?
a. advertising and promotion
b. designing the layout of the facility
c. maintaining equipment
d. making hamburgers and fries
e. purchasing ingredients
9. The marketing function's main concern is with
a. producing goods or providing services
b. procuring materials, supplies, and equipment
c. building and maintaining a positive image
d. generating the demand for the organization's products or services
e. securing monetary resources
10. Reasons to study Operations Management include
a. studying why people organize themselves for free enterprise
b. knowing how goods and services are consumed
c. understanding what human resource managers do
d. learning about a costly part of the enterprise
e. all of the above