Discussion Post
• Visit the InterBrand web site and compare the top 10 brands from this year versus the previous year. Identify the brands that are new to the list and which have disappeared?
• Identify which brand exhibited the greatest decrease in brand value. What do you believe are the primary factors for the change in brand value?
• Identify which brand exhibited the greatest increase in brand value. What do you believe are the primary factors for the change in brand value?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.