What is the reason your customer base needs your product


Discussion Post

1) Identification of Target Audience and Possible Ethical Considerations: Who your target customer base is and if there are any ethical considerations with your product and/or customer base (approximately 1 page).

2) Customer Need or What Problems Does Product Solve: What is the reason your customer base needs your product? What issues does your product solve? (approximately 2 pages).

3) Sales Cycle of Product and Buying Cycle of Customer: Describe the sales cycle (transactional or long-term) for your product, as well as the buying cycle of your customer base (approximately 1 page).

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What is the reason your customer base needs your product
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