Problem: Whether the above companies are a viable threat or not, ESPN is currently facing significant challenges in various media-related fields. For broadcasting, the organization is competing against Amazon, Apple, YouTube (e.g., broadcasting rights). For content, they compete against Amazon and Netflix (e.g., sport documentaries or tv shows). In terms of sport news and information, there are numerous competitors such as Bleacher Report, Fox Sports, CBS Sports, etc. How would ESPN compete against these brands? How can ESPN survive in this competitive market? Which area should EPSN focus more on? More broadcasting rights for sporting events? More 'sportainment' content such as tv shows and documentaries? Should they focus more on providing fast and accurate news through multiple media platforms? Explain your thoughts in detail.