Whether the company occupies a stronger market position than rivals
a) Although some drivers of change are unique and specific to a particular industry situation, most drivers of industry and competitive change are comparable and fall into specific categories.
b) Many drivers of change originate in the outer ring of the company's external environment, but others originate in the company's more immediate industry and competitive environment.
c) Drivers of change are major underlying causes of changing industry and competitive conditions and have the biggest influences in reshaping the industry landscape and altering competitive conditions.
d) Developments that can affect an industry powerfully enough to qualify as a driving force are limited.
e) For each industry, no more than three or four driving forces are likely to be powerful enough to qualify as the major determinants of why and how an industry's competition is changing.