Assignment Task: Me and my team are working on a new Financial application that will help track down your expenses, have your investment portfolio and allows you to make budgeting. We want to present this to the millennial generation group, use the following to response;
- What can be that app name? If you were to come up with an idea?
- Where will you sell this new Financial application?
- What is the positioning of the financial app and what message will be used to communicate this positioning in the marketplace? What advertising mediums (TV, Print, Radio, Internet, Outdoor, Transit, School) will be used to reach the consumer.
- What promotion techniques will be used within the trade to catch the consumers' attention and encourage them to buy the product initially for trail and for subsequent repurchase?
- What benefits is this company gaining by launching his new product?