Pros and cons of using price as competitive differentiator
Problem: Discuss the pros and cons of using Price as a competitive differentiator. Which firms are best positioned to pursue this Strategy?
Comment on the relative value of Product Strategy and Pricing Strategy in the marketing mix
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Demonstrates a comprehensive knowledge of marketing mix theory and concepts and ability to apply that knowledge through a comprehensive
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Discuss the pros and cons of using Price as a competitive differentiator. Which firms are best positioned to pursue this Strategy?
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