The Consumer " Lucky Jeans " same company that you did last time
The next step in developing a promotion campaign is to understand who your customer is. Conduct research and prepare a report describing your target market in terms of:
· Where does your target market fit in the fashion cycle?
· What societal trends, discussed in Chapter 1, affect your target market?
Report requirements:
· pages double spaced, Times New Roman or Arial, 12 point font, 1" margins
· Include headings and page numbers
· In-text citations
· Reference list (APA format)
Review the article
CONSUMER BEHAVIOR
"With the advent of digital technology, entire product lines—indeed whole markets—can be rapidly obliterated as customers defect
en masse and flock to a product that is better, cheaper, quicker, smaller, more personalized and convenient all at once."
-LARRY DOWNES, AUTHOR OF Bic BANG DISRUPTION: STRATEGY IN AN AGE OF DEVASTATING INNOVATION (MANISHIN, 2014, 1112)