For companies that have a mission of selling, a major objective is to motivate the salespeople. While that are many factors that go into motivating these people, one of the primary factors is the compensation plan that describes how they will be rewarded. When sales compensation programs are implemented, rewarding an employee is contributed to sales growth, market share, and accounting goals and these programs strike a balance between what it takes to motivate the sales force and the amount and manner of resources used to motivate them.