When marketers discuss market segmentation the conversation, Marketing Management

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When marketers discuss market segmentation the conversation

When marketers discuss market segmentation the conversation soon turns to include the concept of target marketing. What is the meaning and purpose of "target marketing"? How and why is target marketing used? Present some examples of target marketing to support your views.

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Marketing Management: When marketers discuss market segmentation the conversation

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Marketing Management: When marketers discuss market segmentation the conversation

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