Consider the development of new products and pricing them


Consider the development of new products and pricing them for international (global) markets. (1) Describe and explain why some domestic products in the U.S. may be suitable for global markets, while others may require major changes to be successful in global markets. (2) Explain the reasons why a product that is successful in the U.S. may need to be re-priced for success in an international market.

 

 

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Marketing Management: Consider the development of new products and pricing them
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