When it comes to cell phones for kids who is the customer, Marketing Management

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When it comes to cell phones for kids who is the customer

Case study: Children: The final frontier... For cell phones

1. When it comes to cell phones for kids, who is the customer? discuss the dynamics of the decision to buy a cellphones for young child.

2. How do current trends in the family life cycle affect themarketing of cell phones to children?

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Marketing Management: When it comes to cell phones for kids who is the customer

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Marketing Management: When it comes to cell phones for kids who is the customer

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