When striving for effective focus group results


When striving for effective focus group results, _______.

A: the idea is to create an open, tolerant, and non judgmental atmosphere so that members are comfortable expressing their ideas.

B: The chosen members must all come from similar ethnic and socioeconomic backgrounds.

C: The goal is to create an environment that stresses anonymity.

D: The chosen members should have similar beliefs and opinions

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Financial Management: When striving for effective focus group results
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