When is product differentiation real


Question:

Any large grocery store carries at least seven different kinds of corn chips--baked, fried, salsa-flavored, white, yellow, blue, and lime-flavored.

1. When is product differentiation real and when is it an illusion?

2. Is there an objective universal answer to a?

3. Are there any individually objective answers to a and b?

4. Does your answer to c tell you anything about the economic implication of the benefit of markets? (Hint: Is the assumption of rational consumers with well-ordered preference functions necessary to the argument)?

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Microeconomics: When is product differentiation real
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