Asdsignment
Directions: Read attached Article on Fiji water and then answer the following questions. Answers should be backed up by research from the article and at least ONE from another academic source other than the article (not wikipedia).
1-What is the ethical and socially responsibility from the company's Marketing department and Why should Marketers be concerned about Corporate social Responsibility and sustainability?
2- Whats factors contributed to the marketing success of FIJI water?
3- What does it mean for Fiji Water to go Carbon Negative? How does one measure and report footprints of products? Is the Carbon Footprint of Fuji water big compared to other products?
4-What is Greenwashing and how can it be identified? Do you think Fiji Water is engaged in Greenwashing? What could the company do to gain environmental credibility?
5-Are the Fiji Government's concerns about the "negative" contribution of the Fiji Water to the local economy justified? Does the company do enough to improve its relations with the Fiji government and the local community? what else should do to improve those relations ?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Article: FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY - GREEN MAKEOVER OR "GREENWASHING"?