What’s Our Internal Environment ?
What are our marketing resources?
How is our marketing team organized?
How efficient is our marketing team?
How effective is our marketing team?
Do we use technology or social to communicate with our customers?
How effective are we at Customer Relationship Management (CRM)?
Do we have a marketing planning process?
Is our marketing planning information current and accurate? Do we have a new product development program?
Do we know how profitable is our product portfolio?
Do we have a pricing strategy? Does it work?
Do we have an effective and efficient distribution strategy?
Are our marketing communications effective?
Do we have the right people in front of our customers?