What you find insightful about model for marketing forecasts, Project Management

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What you find insightful about model for marketing forecasts

Problem

Chapter Eight on "The Concept Evaluation System" introduces a marketing model called A-T-A-R. Take some time to understand this model a bit further by exploring the website below.

Explain your thoughts for why Fripp uses an inverted triangle to represent the model. What do you find insightful about this model for marketing forecasts?

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Project Management: What you find insightful about model for marketing forecasts

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Project Management: What you find insightful about model for marketing forecasts

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