Discussion Post: Marketing
DoorDash is a service and value intermediary between food providers and customers looking for quality and convenience food delivery.
Covid has proved a boon for this business in Canada, they are not shy about their high profile advertising
Here is an excerpt from a marketing agency blog describing the current campaign "Welcome to the flavourhood".
"To celebrate the local restaurants that are the cornerstones of neighbourhoods across Canada, food delivery service Door Dash has launched a campaign to remind diners that delivery and take-out can not only support local restaurants, but their neighbourhoods as well."
You can access the campaign information following:
• With your review and analysis, what would you say is the value proposition of door dash?
• What is the core benefit presented?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.