Discussion Post: Strategic Marketing- Case Analysis
Students are required to analyze the following three cases and answer the accompanying case questions:
- Case 1: Samsung
• Identify the most important secondary target market of Samsung after the "high-income families"? Provide your justification.
• Discuss how the new corporate identity program as presented in Exhibit 5 supports the new positioning strategy of Samsung.
• Compare and contrast the 3 types of retailers used by Samsung in Canada.
• Compare the brand value of Samsung in 2019 (before pandemic Covid-19) and 2020 as published by Interbrand. Briefly explain.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.