Problem
Primary Problem - Lebua's primary problem is that it is facing dilemmas in how to market and reposition itself post-pandemic. The hotel industry has been one of the hardest hit by the pandemic, and lebua is no exception. The luxury hotel has seen a decline in customer bookings, social media engagement, and overall interest. Lebua is now facing the dilemma of how to market and reposition itself in a post-pandemic world
Find 2 Alternatives - DO NOT INCLUDE THE STATUS QUO AS AN ALTERNATIVE
1. What is Alternative 1
a. Costs and Benefits
b. Analysis of why/how this alternative addresses the primary problem above
2. What is Alternative 2
a. Cost and Benefits
b. Analysis of why/how this alternative addresses the primary problem above
Of the two alternatives which is the most desired alternative and why?
What would be the implementation plan for the desired alternative.