Problem: MARKET ANALYSIS
At this stage of the international business plan, the analysis becomes more specific to the product and its relationship to the target market. The information gathered in this section relates mainly to the product and brand. In this section, the researcher analyzes the nature of the market, customers, marketing requirements, and the competitive environment.
If Trader Joe's were to expand into Singapore, what would be a market analysis for the following?
a) Pricing Strategy (Obtain this information if you can, but don't pester your company for it)
b) Customary markups
c) Types of Discounts Available.