What would be a good distribution strategy


Assignment task: Assume you work for a US company that buys solar panels from a manufacturer in Thailand (Oby Solar) and then sell them and install them in commercial building. You identify a potential opportunity in Germany since the government requires the installation of solar panels in all new buildings.

You would utilize the Oby Solar partnership (as your manufacturer) and import these from Thailand. You would also use the same shippers that your company currently uses. The VAT tax is eliminated for importing of solar panels under the easter package. The distribution strategy is to have construction companies/developers buy the product/service from the US company.

What would be a good Distribution Strategy to take those solar panels to Germany? (Please be as specific as possible in describing all the distribution channels and be aware that the company you work for does not manufacture the panels but sells them and installs them in new constructions)

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Strategic Management: What would be a good distribution strategy
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