Assignment: Advertising Paper
You will pick an ad and you will think about and discuss what made the advertising agency create such an ad (2-3 pages long; produced in Microsoft Word in Times Romans 11pt type with 1.5 line spacing and 1 inch margins). Reflect on what you have learned from class discussions, lecture slides, videos, and book chapters. You should do some research using the library (e.g., Mintel, Claritas 360) or online resources (e.g., articles from an industry magazine [Adweek and Advertising Age] or any reputable newspaper, magazine or website), and address the following questions in the 1st paper:
• What were the key market situations that drove the advertiser to create such an ad?
• What was/were the problem (or problems) that the advertiser wanted to solve?
• Who do you think was the advertiser's primary target audience? Create the target persona that corresponds to the ad.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.